ExxonMobil direct mailer promoting Upromise education micro-funding incentives when you use Speedpass.
Rapp Collins was the first advertising agency to embrace six sigma practices. This video was presented to the entire agency as an introduction and precursor to six sigma training. Click for Six Sigma video
A micro-site created for a promotion called “The Faces of Timex”. Participants would upload their photo, which was then voted on by viewers. The winner would appear in a Timex ad. Technically, this was a complicated project to do. This site had multiple stages which required updating including the content (that was my job).
A direct mail piece from RadioShack and Verizon targeted toward women highlighting special cellular phone bundles.
Email and web content development for Whiskas Cat Food. Along with creating a library of cat related articles which members would choose monthly. Download a PDF Sample
Rapp Collins introduced a new market segment to RadioShack, a conglomerate of both Gen X and Gen Y consumers that I coined “The XY Continuum”. The video was shown to RadioShack Execs on new video glasses and highlighted new technologies that this segment was getting into encouraging RS to explore further. XY Continuum
Developed marketing to go with a new “dry cleaning” product being developed by P&G. The target was house wives in Indianapolis (no joke). I worked closely with Critical Mass in Toronto to develop the online content as well.
Print ad campaign targeting parents to check out Major League Baseball’s website with their children. I did both the writing and art direction on this.