ExxonMobil direct mailer promoting Upromise education micro-funding incentives when you use Speedpass.
Direct Marketing related Marketing Material
A direct mail piece from RadioShack and Verizon targeted toward women highlighting special cellular phone bundles.
Developed marketing to go with a new “dry cleaning” product being developed by P&G. The target was house wives in Indianapolis (no joke). I worked closely with Critical Mass in Toronto to develop the online content as well.
HealthNet wanted a mail piece that addressed the Medicare changes going on at the time for seniors. I created a relatable intelligent fictional character that was having similar issues with the confusion surrounding Medicare changes. Lots of research went into this piece including countless interviews, community meetings and combing through a lot of bureaucracy.
Ron created the copy for this direct mail project reminding Norelco customers to order replacement heads for their electric shavers.
Along with art director, Scott Hill, Ron created a very successful 5-tiered mailing incentivizing RadioShack customers with a $400 dollar “shopping spree” when they sign up for MSN internet service.
Kaiser Permanente asked for a direct mail package that addressed all the changes going on in Medicare at the time. This was targeted to active seniors living in California.
This marketing communication for Kaiser Permanente was designed for young professionals in the Baltimore, Maryland area.
Did you know that the sales of fishing tackle and accessories is a billion dollar industry. Ron takes on artificial bait with the development of Berkeley Gulp!’s VIP CRM program. How much do you know about fishing? Take the Berkely Gulp! Trivia Challenge. Download the Berkely Gulp! VIP Enewsletter and Sample Site.