Direct Marketing

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Traditional Direct Mail Piece for a Healthcare Company Targeting Seniors

Traditional Direct Mail Piece for a Healthcare Company Targeting Seniors

HealthNet wanted a mail piece that addressed the Medicare changes going on at the time for seniors. I created a relatable intelligent fictional character that was having similar issues with the confusion surrounding Medicare changes. Lots of research went into this piece including countless interviews, community meetings and combing through a lot of bureaucracy.

Online Monthly CRM Program for Berkely Gulp! (Email and Site Copywriting and Inception)

Online Monthly CRM Program for Berkely Gulp! (Email and Site Copywriting and Inception)

Did you know that the sales  of fishing tackle and accessories is a billion dollar industry. Ron takes on artificial bait with the development of Berkeley Gulp!’s VIP CRM program. How much do you know about fishing?  Take the Berkely Gulp! Trivia Challenge. Download the Berkely Gulp! VIP Enewsletter and Sample Site.