A micro-site created for a promotion called “The Faces of Timex”. Participants would upload their photo, which was then voted on by viewers. The winner would appear in a Timex ad. Technically, this was a complicated project to do. This site had multiple stages which required updating including the content (that was my job).
Web-based marketing, new media marketing, mobile marketing and email marketing
Email and web content development for Whiskas Cat Food. Along with creating a library of cat related articles which members would choose monthly. Download a PDF Sample
Developed marketing to go with a new “dry cleaning” product being developed by P&G. The target was house wives in Indianapolis (no joke). I worked closely with Critical Mass in Toronto to develop the online content as well.
Ron was brought in to help find new revenue streams for a local Austin, Texas consignment sale. Ron was the creative director and writer in the revamping of the website and creation of new marketing materials and programs to expand revenue. After the initial expansion, revenue tripled after the first year.
Ron created the corporate identity and website design for a new Austin, Texas marketing group specializing in “Green Marketing”.
Ron was the Creative Director on this project; starting with corporate identity to complete site design and copy.
Ron created copy on a splash page campaign promoting “Gevalia’s Coffee for Life Sweepstakes”.
Yet another coffee product Ron has worked on. Chock full o’Nuts is that heavenly coffee, better coffee Rockefeller’s money can’t buy.
Download the PDF.