A direct mail piece from RadioShack and Verizon targeted toward women highlighting special cellular phone bundles.
Marketing related to technology.
Rapp Collins introduced a new market segment to RadioShack, a conglomerate of both Gen X and Gen Y consumers that I coined “The XY Continuum”. The video was shown to RadioShack Execs on new video glasses and highlighted new technologies that this segment was getting into encouraging RS to explore further. XY Continuum
Along with art director, Scott Hill, Ron created a very successful 5-tiered mailing incentivizing RadioShack customers with a $400 dollar “shopping spree” when they sign up for MSN internet service.
Copywriter: Ron Gross Art Director: Leo Zanis