Healthcare

Marketing related to the healthcare field.

Traditional Direct Mail Piece for a Healthcare Company Targeting Seniors

Traditional Direct Mail Piece for a Healthcare Company Targeting Seniors

HealthNet wanted a mail piece that addressed the Medicare changes going on at the time for seniors. I created a relatable intelligent fictional character that was having similar issues with the confusion surrounding Medicare changes. Lots of research went into this piece including countless interviews, community meetings and combing through a lot of bureaucracy.