A micro-site created for a promotion called “The Faces of Timex”. Participants would upload their photo, which was then voted on by viewers. The winner would appear in a Timex ad. Technically, this was a complicated project to do. This site had multiple stages which required updating including the content (that was my job).
Developed marketing to go with a new “dry cleaning” product being developed by P&G. The target was house wives in Indianapolis (no joke). I worked closely with Critical Mass in Toronto to develop the online content as well.
Worked briefly on Caress writing web copy.
Ron was the lead on this project creating the title and unique content for Post Select Consumers.
Ron created the copy for this direct mail project reminding Norelco customers to order replacement heads for their electric shavers.
Ron created web content for Very Best Kids, a web magazine put out by Nestlé. Content included articles, games and recipes.
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Ron created copy on a splash page campaign promoting “Gevalia’s Coffee for Life Sweepstakes”.
Ron conceptualized, executed the art direction and copy on this print campaign for a new d-CON product.