La Posada Hotel in Laredo, Texas Names Steven Robbins To Managing Director LAREDO, Texas, August 20, 2007 – The historic, La Posada Hotel has announced the appointment of Stephen A. Robbins as managing director of the Hotel. La Posada Hotel, located on the banks of the Rio Grande in Laredo, recently completed a $15 million(…)
HealthNet wanted a mail piece that addressed the Medicare changes going on at the time for seniors. I created a relatable intelligent fictional character that was having similar issues with the confusion surrounding Medicare changes. Lots of research went into this piece including countless interviews, community meetings and combing through a lot of bureaucracy.
Prepare To Get Sexy With a Hot New Clothing Site PORTLAND, Ore., July 12, 2007 (PRIME NEWSWIRE) — Fiorana, a designer jean company with a sexy latin cut, announces it’s hot new e-commerce site. A unique line of jeans serves the Hispanic population. As one of the most popular items of clothing worn today, jean(…)
Worked briefly on Caress writing web copy.
Ron was the lead on this project creating the title and unique content for Post Select Consumers.
Ron created the copy for this direct mail project reminding Norelco customers to order replacement heads for their electric shavers.
Ron created web content for Very Best Kids, a web magazine put out by Nestlé. Content included articles, games and recipes.
Along with art director, Scott Hill, Ron created a very successful 5-tiered mailing incentivizing RadioShack customers with a $400 dollar “shopping spree” when they sign up for MSN internet service.
Ron was brought in to help find new revenue streams for a local Austin, Texas consignment sale. Ron was the creative director and writer in the revamping of the website and creation of new marketing materials and programs to expand revenue. After the initial expansion, revenue tripled after the first year.
Ron was a freelance writer on a project to create a newspaper ad campaign for the Los Alamos National Bank’s new online services. Click here for Samples.